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The Engine

Pulse

The hosted, API-driven optimisation engine at the heart of adserve. Every digital channel has an ad server. Linear radio never had one — until Pulse.

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What Pulse Does

The precision your digital channels enjoy — now for linear.

Digital has run on ad servers for two decades. Linear radio never had one — schedules built by hand, in spreadsheets, on stale rate cards. Pulse closes the gap.

Programmatic scheduling · built for broadcast
Pulse dashboard — real-time inventory, spot allocation and reconciliation
Capabilities

Six jobs. One engine. Zero spreadsheets.

Real-time inventory

One live model of every spot. Book, change or pull — availability updates everywhere, instantly.

  • Reps sell against a true picture
  • Planners stop double-booking
  • No more month-end leakage

Intelligent placement

AI places every spot in seconds — balancing audience, priority, clashes and yield in one pass.

  • Playout-ready, not recommendations
  • Models breaks, makegoods, compliance
  • Days of hand-planning → seconds

Automated trafficking

Plans push straight into RCS, GTN and Myriad. Logs build themselves; changes propagate in seconds.

  • No manual sales-to-air handoff
  • Last-minute changes flow as data
  • Teams manage exceptions, not re-keying

Full-loop reconciliation

Every spot matched to the log it aired on. Only confirmed broadcasts trigger billing.

  • Closes radio's biggest revenue leak
  • Audit trail: sold → aired → invoiced
  • One dataset, not three

Autonomous exceptions

When delivery slips, Pulse acts — around the clock, without waiting to be told.

  • Replaces dropped spots with paid alternatives
  • Proposes in-contract makegoods
  • Escalates only real judgement calls

Predictive yield

Static rate cards, meet a live market. Pulse flexes pricing within your rules.

  • High demand → rates tighten
  • Unsold risk → prices ease to clear
  • The digital yield curve, applied to linear
Architecture

Built for broadcast. Built to be opened up.

Not a feature inside a closed suite. Pulse is the foundational, API-first optimisation engine — exposed as a hosted API, consumed by adserve Studio modules and third-party systems on identical terms.

AI-Native

Decisions, not dashboards.

Autonomous agents plan, place, reconcile and recover. Every action auditable, explainable, bounded by your rules. You govern the system — you don't run it.

Open API

Hosted. Documented. Consumable.

Versioned REST APIs, openly documented. Every capability the adserve Studio interface uses is reachable by any system you connect. Run us end-to-end, or plug into your stack.

Built for Broadcast

Linear isn't digital with longer ads.

Break placement, makegood logic, clash rules, rate-card depth, audience-led pricing — first-class in Pulse's data model, not bolted onto a digital ad server.

Built to Scale

From 4 employees to 1,000 stations.

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Built in-house, no third-party dependencies
Part of adserve Studio

Connected to every capability.

Bookings flow in, scheduled spots flow out, verified delivery flows on — all over the same documented APIs open to any system.

↑ Upstream

Order Management System

Confirmed bookings, briefs and inventory holds enter via the Planning & Inventory APIs.

Explore Order Management System ↓ Downstream

Trafficking & broadcast ops

Pulse pushes scheduled spots straight into RCS, GTN or Myriad — logs and changes in seconds.

Explore Trafficking ↓ Downstream

Reporting & analysis

Reconciled spot-level delivery feeds reporting live — the same dataset that drives billing.

Explore Reporting & Analysis

Ready to see Pulse in action?

See how Pulse becomes the optimisation engine at the heart of your media operation.

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