Reporting & Analysis
Real-time intelligence across every dimension of the commercial operation.
One source of truth. Every spot, every booking, every broadcast feeds back into adserve Studio — and out into real-time dashboards and deep analysis covering revenue, audience, capacity, campaign performance and sales planning. The commercial leadership view of the entire operation, in one place.
Five views into the commercial operation.
Most broadcasters maintain a data warehouse, a BI tool, an analytics team and a monthly reconciliation cycle to answer questions that should be answerable instantly. adserve removes the entire intermediate layer: every spot, every booking, every reconciled broadcast feeds Reporting & Analysis live, from the platform itself. There is no nightly export, no separate cube to maintain, no overnight refresh — just one dataset, queried in real time, against the same numbers the rest of the platform is using to make decisions.
Revenue reporting & analysis
For most broadcasters, revenue reporting is a weekly Monday-morning reconciliation between the schedule, the traffic system and finance — and the numbers never quite agree. adserve gives commercial leadership something most operations have never had: real-time, accurate revenue, derived directly from every spot Pulse reconciles against playout. The number is the number, every system agrees, and the audit trail goes back to the original booking.
Pacing, forecasting, share-of-wallet, client and agency segmentation, channel and station roll-ups all sit in one place — live, queryable, and consistent with the live state of the business. Finance and commercial leadership are looking at the same data, at the same time, with confidence the next number won't move when accounting closes the month.
Audience measurement & analysis
Audience data has traditionally lived in a separate world from commercial data — different vendor, different tool, different update cycle. adserve integrates RAJAR, JNLR, Ipsos and other measurement systems directly into the platform, so audience definitions can be built, saved and applied across planning, pricing, delivery and reporting from the same place.
Track delivery against audience targets in real time, not retrospectively. Compare planned versus actual reach, frequency and OTH as the campaign runs. The same audience definitions that priced the campaign in Deals Manager are the ones reporting measures performance against — no translation, no drift, no week-later surprise.
Capacity planning & analysis
The two questions revenue leadership most often can't answer in real time are also the two that determine the next quarter's number: where is inventory genuinely scarce, and where is it quietly under-monetised? adserve answers both, continuously. Inventory capacity, fill rates and pacing visualise across stations, dayparts and date ranges as a live heatmap drawn from the same data Pulse uses to place spots.
Revenue and inventory teams stop guessing — and stop releasing premium dayparts at base rates because they didn't know they were selling out. The same data feeds the dynamic pricing engine, so capacity insight isn't just informative — it directly drives the rates the market sees next.
Campaign analysis
The post-campaign analysis cycle has historically taken longer to produce than the campaign itself took to run. By the time a PCA reached the advertiser, the recommendations were academic and the next campaign was already booked under the same assumptions as the last one.
adserve produces in-flight analysis as the campaign runs and a full PCA the moment it ends — across every channel in the mix, not just linear. Audience delivery against guarantees, frequency, reach, share-of-voice, competitive presence — captured automatically, drawn from the same dataset that planned and delivered the campaign in the first place. The conversation with the advertiser becomes strategic, not retrospective, and the next campaign starts with real intelligence rather than instinct.
Sales planning & analysis
Sales leadership has historically managed performance from a CRM that doesn't know what aired, a finance system that doesn't know what's pacing, and a forecasting deck that gets rebuilt weekly from spreadsheets. The result is leadership decisions made against a picture that's already a week old by the time it's stable.
adserve gives commercial leadership real-time dashboards across pipeline, conversion, average deal size, win rate, pacing against target — broken down by rep, team, channel, agency and client — drawn from the same operational system that's actively closing and billing the business. Next quarter's plan is built from this quarter's truth, not a reconstruction of it. The same dashboards inform performance reviews, incentive calculations and territory design — all from one source of data.
Connected to every other capability.
Reporting & Analysis is fed continuously by the rest of the platform — there is no separate data warehouse to maintain, no nightly export, no reconciliation between systems.
Pulse — Optimisation engine
Reconciled airplay data from Pulse drives revenue and capacity reporting in real time.
Explore Pulse SourceOrder Management System
CRM, deals, proposals and bookings feed the sales planning & analysis dashboards directly.
Explore Order Management System SourceTrafficking & broadcast ops
Playout reconciliation, exception data and break-level performance flow into campaign analysis.
Explore TraffickingReady to see the whole operation in real time?
From revenue to audience to capacity to campaign performance to sales — one platform, one source of truth. Get in touch to arrange a demo.