Delivery that balances itself — so the audience you sold is the audience you deliver.
Blended campaigns that protect their own delivery.
adserve Studio automatically balances delivery between airtime and digital audio, under terms agreed on the quote — so the audience you sold is the audience you deliver. No requote, no rebooking, and every move logged.
Sell the audience, not the channel.
The plan protects its own delivery — the booked total stays the same, the audience is still reached, and every move is recorded.
Agreed once, then the plan looks after itself.
Terms agreed once, on the quote
Directions (both ways or one way), the maximum shift, the basis and the trigger — for example a channel below 90% of booked delivery at a weekly check.
Only through linked audiences
The airtime demographic is linked to a digital audio audience, so both channels reach the same people and only linked ad groups can give or receive budget.
Weekly checks
If one channel is pacing ahead of the other, delivery rebalances across them for the rest of the flight to keep the plan on track.
Every move logged
Budget moved, spots and impressions added or removed, the rate applied and any extra audience value given.
A variation notice is issued
Issued for each move and reflected in full in the post-campaign analysis — the flexible record of the campaign — with the booked total unchanged.
The proof is in the post-campaign analysis.
A real blended campaign, rebalanced twice mid-flight. The booked total never moved — delivery simply flowed to where it was pacing best, and every adjustment is on the record.
And every rebalance is on the record — the trigger, the move, the rate applied and the audience value, with a variation notice for each.
Booked total unchanged after two rebalances. What was sold is what gets billed — the plan moves delivery, not the deal.
With airtime pacing behind, budget flowed to the linked digital audio audience — reaching the same people to keep the plan on track.
Both rebalances are marked on the timeline and recorded line by line, each with its own variation notice.
Broadcast and digital audio prove their audience differently — so the basis matters.
Digital audio delivers verified impressions against a defined audience — every contact is known to be a member of it. Broadcast reach is modelled from industry survey panels like RAJAR and JNLR: highly efficient for broad demographics, with less granularity as audiences get narrower. Because the two channels evidence audience on different terms, moving delivery between them needs an agreed basis — so the trade stays fair to both the advertiser and the media group.
| Basis | What moves | Who it suits |
|---|---|---|
| Agreed exchange rate default | Budget at booked value; audience converts at a rate set at booking. | Most campaigns — fair and predictable. |
| Budget-neutral | Budget at booked value; each channel buys at its own CPT/CPM. | Advertisers focused on spend. |
| Audience-neutral | Audience one for one; the media group absorbs any cost difference. | Audience guarantees. |
Want delivery that protects itself?
Sell the audience, not the channel — and let the plan protect its own delivery. Get in touch to arrange a demo.